Best Sony Black Friday deals in 2023

Black Friday Sony deals
(Image credit: Future)

Looking for the best Sony Black Friday deals? We are here to help, we'll be updating this page iin the lead-up to Black Friday and Cyber Monday. But even if the big sales are in theory a week or two off, we are already spotting some great Black Friday camera deals. In fact, given that Amazon has just run its second Prime Day of the year, the holiday shopping fest is already officially underway.

Whether you shoot with a mirrorless or compact camera, price cuts are available on all types of Sony cameras, lenses, and photography accessories. In fact, in recent years some of the best Black Friday deals overall have been on Sony cameras - and we think this pattern is repeating itself this year.

We understand that buying any new Sony equipment during an economic crisis needs consideration, and at Digital Camera World we are going to help you find the best Sony deals in 2023 on the best Sony cameras – and, if we see a decent discount we will also steer you to the best sale offers on Sony TVs, Sony lenses, camcorders and memory cards

Top Black Friday retailers

Top Sony US retailers:

Amazon: Cheap prices on Sony camera gear
Adorama: Big discounts on Sony cameras
B&H Photo Video: Always has great Sony deals
Best Buy: Save on Sony cameras and lenses
Walmart: DSLR, mirrorless & action cam deals
Best Buy: Save on Sony cameras and lenses

Black Friday Sony Camera deals

Sony A7R III|

Sony A7R III|was $2,198|$1,998
SAVE $501.99
If you don't need 61MP of the latest Mark IV, the 42.4MP Sony A7R III is perfect for all your landscape, portrait, sports, or wildlife photography. If you're a keen filmmaker, the camera's 4K will not disappoint.

Sony A7C + 28-60mm|

Sony A7C + 28-60mm|$2,098|$1,898
SAVE $200
The world's smallest and lightest full-frame camera with the same 24MP sensor as the Sony A7 III – this is power meets function in a compact form. It's perfect for vlogging, YouTube, and content creation.

Sony ZV-1|

Sony ZV-1|$748.00|$648.00
SAVE $100
Designed for the vlogger out there that wants 4K in a small package, with a flip-out screen, which can also be used for live streaming, the Sony ZV-1 is the perfect social media or content creator camera.

Sony A6400 body |

Sony A6400 body | was $898| $748
Save $150
It's one of our top choices for the best camera for vlogging and is one of the best-selling mirrorless models. It's a feature-packed snapper with support for S-log3 and S-log2, a flip-up 16:9 rear touch display and, of course, Sony's superb autofocus tracking. 

Black Friday Sony lens deals

Sony FE 85mm f/1.8 lens|

Sony FE 85mm f/1.8 lens|was $598| now $469.49
SAVE $130 Get a perfect portrait lens that'll deliver beautifully blurred backgrounds and pin-sharp features plus save yourself some money!

Tamron 17-70mm f/2.8 (Sony E)|

Tamron 17-70mm f/2.8 (Sony E)|$799|$699
SAVE $100 at Amazon
This versatile 17-70mm lens for Sony E-Mount (25.5-105mm Equiv) is suited to a number of photographic applications such as sports, travel, landscape, and portraits.

Tamron 150-500mm f/5.6-6.7 (Sony E)|

Tamron 150-500mm f/5.6-6.7 (Sony E)|$1,399|$1,199
SAVE $200 at Amazon
Coming in Sony E-mount this 150-500mm lens is perfect for wildlife photography, or sports giving a 35mm equivalent of 225-750mm you can be sure this lens will cover all the action, no matter how far away it or you are.

Black Friday: Sony Memory cards deals

Black Friday: Sony Phone deals

Sony Xperia 5 III 125GB 5G|

Sony Xperia 5 III 125GB 5G|$999.99|$598
SAVE $401.99 at Amazon
With an HDR-ready 6.1" OLED display and triple rear cameras, with a variable focal length of up to 105mm, this is a great camera for phone photography.

Sony Xperia Pro I|

Sony Xperia Pro I| $1,198| $999.99
SAVE $200
Immerse yourself with a  4K HDR display, record cinematic videos or take high-resolution photos at 20 frames per second on a dedicated 24mm or 50mm lens with stunning sharpens thanks to Zeiss Tessar optics, this isn't just a phone it's the content creators dream.

Black Friday: Sony Audio deals

Sony WF-1000XM3 |

Sony WF-1000XM3 |$199.99|$100
SAVE $99 at Amazon
While now surpassed by the $278 WF-1000XM4, these true wireless earbuds are still great buys – especially at this discounted price. They combine effective active noise-canceling with a real sense of musicality.

Black Friday: Sony TV deals

Black Friday: Sony PS5 deals

Black Friday: Photo magazine subs deals

Digital Camera

Digital Camera is the definitive guide to digital photography. Every issue comes packed with expert advice, in-depth tutorials, free gifts and inspirational images. Digital Camera has the sole aim of helping you become a better photographer. 

Digital Photographer

Whether you're a part-time amateur or a full-time professional, Digital Photographer aims to challenge and motivate you to take your best shots. Our in-depth features are designed to take your photography to the next level – and this is a great gift for anyone who wants more inspiration for their picture-taking.

When will the Black Friday camera deals start?

This year, the official Black Friday date is Friday, November 24, 2023, so the best camera deals will be available straight after Thanksgiving through to Cyber Monday on November 27 and beyond. 

Is Black Friday the best time to buy a camera?

As a general rule, Black Friday is usually a great time to buy a new camera, but not every deal is as good as it may seem initially – which is where we come in.

In some cases, retailers do mark up the prices of cameras and camera bundles in the run-up to Black Friday, in order to offer a seemingly bigger discount during the run of the actual event itself. However, this doesn't necessarily make them a bad buy though. On many occasions, their prices still drop to mouth-watering record lows. But in the grand scheme of things, the percentage saving may not be quite as large as advertised.

However, to combat these situations, we'll only highlight the actual saving of any Black Friday deal based on the camera's recent price history, and we will make sure it's a genuinely good deal before placing it in this hub. This isn't necessarily the norm, though, and many cameras do simply drop to their lowest-ever price for a brief period over Black Friday, particularly in Amazon's Lightning deals - These are often the best camera deals of the year.

How to find the best camera deals

Of course, the best Black Friday deals will be on this page as soon as they launch. We’ll bring you the top bargains from all the best retailers when the discounts start rolling in on, and before Black Friday. But there are a lot of different cameras to choose from, and it can get overwhelming at times, especially for photography beginners. We recommend making the most of our extensive camera knowledge to make sure you buy the right bit of kit for you come Black Friday.

If you're new to photography, a good grounding point is to start with our best camera for beginners guide. Once you've got a feel for which type of camera might suit your needs best, check out our separate guides on the best camera for photography, the best mirrorless camera, or the best Micro Four Thirds camera, and if you want to take advantage of the lowering prices of DSLRs, check out our best DSLR guide – we've got the latest advice on them all.

Chris George

Chris George has worked on Digital Camera World since its launch in 2017. He has been writing about photography, mobile phones, video making and technology for over 30 years – and has edited numerous magazines including PhotoPlus, N-Photo, Digital Camera, Video Camera, and Professional Photography. 


His first serious camera was the iconic Olympus OM10, with which he won the title of Young Photographer of the Year - long before the advent of autofocus and memory cards. Today he uses a Nikon D800, a Fujifilm X-T1, a Sony A7, and his iPhone 11 Pro.


He has written about technology for countless publications and websites including The Sunday Times Magazine, The Daily Telegraph, Dorling Kindersley, What Cellphone, T3 and Techradar.

With contributions from