Black Friday camera deals are almost here... well, the early Black Friday sales have already started even though the official start date this year is November 24.
While some retailers won't be labelling their current offers as 'Black Friday', these are the teasers in the lead up to the big sale of the year. They are a good indication on what you can expect when Black Friday sales officially start on November 24, but chances are the camera deals will begin about a week ahead of that date. So it's good to start keeping an eye on prices of the photography gear you want to pick up this year.
Whether you want to upgrade to one of the best mirrorless cameras, invest in a brand new camera phone or you're looking for a shiny new telephoto lens, we're rounding up the best Black Friday camera deals here to help you find the best products at great prices. We'll be here through the month, handpicking only the best of the best Black Friday camera deals that are worth your time, but we will also list lenses and other accessories here so you can kit out your camera bag for less.
Black Friday camera retailers
Early Black Friday camera deals
Full-frame cameras
Nikon Z9 (body only) |</strong> <del>AU$8,999</del> <strong>AU$7,799 on Amazon</strong></a> (save AU$1,200)</p>
<p>This remarkable pro sports camera has dropped to about AU$6,269 on Amazon previous, which was the best price we'd seen since it was launched. We're not expecting that kind of a price drop until the actual Black Friday weekend, if at all, but there's still some decent savings to be had on Amazon right now. This truly is a revolutionary high-res pro camera, having done away with its mechanical shutter entirely, and worth every penny.</p>" data-widget-type="deal" data-render-type="editorial"> Sony A7R IV (body) |</strong> <del>AU$4,199.95</del> <strong>AU$3,799.95 at Ted's Cameras</strong></a> (save AU$400 with cashback)</p>
<p>While Ted's isn't discounting the remarkable Sony A7R IV body, its list price is better than the AU4.5K elsewhere. Which mean, when you take advantage of Sony's current cashback offer, you get score this 61MP full-framer for just under AU$3,800.</p>" data-widget-type="deal" data-render-type="editorial"> Sony A7 IV (body only) |</strong> <del>AU$3,999</del> <strong>AU$3,238 on Amazon</strong></a> (save AU$761)</p>
<p>The Mark IV Alpha 7 model is a big step-up from the previous generation, but it also comes at a higher price tag. However, if you really want a good hybrid, this 33MP snapper could just be the ticket. While it's not listed as a discount on Amazon, this is currently one of the best prices to be had in Australia – which means it's possible it might be cheaper when official Black Friday deals start but there are never any guarantees.</p>" data-widget-type="deal" data-render-type="editorial"> Sony A7 III (body only) |</strong> <del>AU$2,529</del> <strong>AU$1,999 at CameraPro</strong></a> (save AU$530 with cashback)</p>
<p>Even though the Mark IV camera might be the better option since it's more recent, it's still a hefty investment. The A7 III is still a remarkably capable full-frame hybrid camera and, if you register this purchase with Sony, you can get AU$400 in cashback, saving you a total of AU$530.</p>" data-widget-type="deal" data-render-type="editorial"> Canon EOS R5 (body) |</strong> <del>AU$6,088</del> <strong>AU$4,899 at DigiDirect</strong></a><strong> </strong>(save AU$1,189)</p>
<p>This is probably the best price we've seen on Canon's flagship full-frame speedster, dropping it well below the AU$5K mark in a long time. It's cheaper than what it was for last year's Black Friday sale. Will it get cheaper still in November? That's anyone's guess, so if this price is right for you and you're keen on the EOS R5, don't dally. 45MP resolution, 8K video, speedy and accurate autofocus, IBIS, up to 20fps bursts... there's a lot that's great about this snapper.</p>" data-widget-type="deal" data-render-type="editorial">
Nikon Z7 II (body only) |</strong> <del>AU$5,499</del> <strong>AU$4,999 + AU$500 prepaid Mastercard on Amazon</strong></a> (save AU$489)</p>
<p>This full-framer has been cheaper before, dropping to just over AU$4K for Black Friday last year, but if you grab this offer before November 19 from Amazon, then register your purchase at <a href=https://www.digitalcameraworld.com/au/news/"https://www.nikon.com.au/tradeup">Nikon's Trade Up to Z promotion page</a> before December 19, you'll score yourself a bonus AU$500 prepaid Mastercard. That's quite a tempting bargain to get ahead of Black Friday.</p>" data-widget-type="deal" data-render-type="editorial"> Nikon Z6 II (body only) |</strong> <del>AU$3,499</del> <strong>AU$2,856.56 at DigiDirect</strong></a><strong>- </strong>(save AU$642.44)</p>
<p>It might be a minor upgrade from the original Z6, but this 24.5MP full-framer is a very capable all-rounder on its own accord. Admittedly competition from Sony and Canon has overshadowed the Z6 II, but if you are a Nikon fan, this is a good enthusiast- to advanced-level shooter. There was a AU$916 saving on Amazon during last year's Black Friday, so it might be worth waiting to see if this price drops further in November.</p>" data-widget-type="deal" data-render-type="editorial">
Nikon Zf + Nikkor Z 40mm f/2 |</strong> <del>AU$3,989</del> <strong>AU$3,191.20 at eBay DigiDirect</strong></a> (save AU$797.80 with code)</p>
<p>This is perhaps the first time the recently released Nikon Zf has seen a discount of any flavour. And it's on a single-lens kit to get you started. This retro-looking camera uses the same 24.5MP full-frame sensor used in the Z6 II, but it ups the ante with excellent performance to justify its higher price over the Zfc. If you like retro charm, you need to sit up and pay attention to this offer. Just head to eBay, add the code <strong>DIGINOV23 </strong>at checkout and, voila, save a packet!</p>" data-widget-type="deal" data-render-type="editorial">
APS-C cameras
Canon EOS R100 + RF18-45mm lens</strong> | <del>AU$1,099</del> <strong>AU$899.30 on Amazon</strong></a> (save AU$199.70)</p>
<p>Announced in May 2023, the R100 is already Canon's most affordable RF-mount camera. While it doesn't feature an articulating touchscreen, it's got a lot of other features that are worthwhile for any beginner after a capable entry-level camera. 4K/24p video (cropped), good autofocus performance and an excellent 24.1MP sensor will help you hone your skills.</p>" data-widget-type="deal" data-render-type="editorial"> Fujifilm X-T5 (body only; black) |</strong> <del>AU$2,999</del> <strong>AU$2,399.20 at eBay DigiDirect</strong></a> (save AU$599.80 with code)</p>
<p>This camera is just about a year old and it's a fantastic bargain at under AU$2,500. It launched with a price tag of over AU$3K but now retails for under that. Drop in the checkout code of <strong>DIGINOV23</strong> and you'll be able to save just under AU$600. This is good savings on a camera that offers 40.2MP of resolution on tap and the ability to shoot 6.2K/30p video. It's small, light and oh-so-compact.</p>
<p>Available from <a href=https://www.digitalcameraworld.com/au/news/"https://getprice.com.au/prodhits.aspx?refname=gplink&shopid=1202&subtag=hawk-custom-tracking&link=https%3A%2F%2Fwww.camerapro.com.au%2F12370-fujifilm-x-t5-mirrorless-camera-body-silver.html%22>CameraPro in Silver for the same AU$2,439 price</a> for the body only, but you might need to call the store to check for stock. Or you can pick it up from <a href=https://www.digitalcameraworld.com/au/news/"https://target.georiot.com/Proxy.ashx?tsid=8430&GR_URL=https%3A%2F%2Famazon.com.au%2FFujifilm-Mirrorless-Digital-Camera-Black%2Fdp%2FB0BKGQ4XF1%3Ftag%3Dhawk-future-22%26ascsubtag%3Dhawk-custom-tracking-22%22>Amazon also for AU$2,349</a>.</p>" data-widget-type="deal" data-render-type="editorial"> Fujifilm X-H2 (body only) |</strong> <del>AU$3,190</del> <strong>AU$2,699 at CameraPro</strong></a> (save AU$491)</p>
<p>This 40MP snapper had a bigger discount during Black Friday last year, so we're hoping this price drops further in a few weeks. But even at AU$2,699, this snapper is stellar considering it possesses remarkable speed and processing power, plus the ability to shoot 8K video.</p>" data-widget-type="deal" data-render-type="editorial"> Canon EOS R7 (body only) |</strong> <del>AU$2,299</del> <strong>AU$1,954.63 on Amazon</strong></a> (save AU$344.37)</p>
<p>The EOS R7 is a lot of camera for its affordable full price, but this small 15% discount makes it a tempting option for a beginner. High speed RAW capture, the same autofocus prowess of the more expensive R-series cameras, dual SD cards, 4K video and 32.3MP on tap, and that's just for starters. Did we mention the 40fps continuous shooting speed and in-body stabilisation?</p>
<p>Until November 19, you can redeem a free gift from Canon by registering your purchase on the <a href=https://www.digitalcameraworld.com/au/news/"https://www.canon.com.au/products/specials/creator-rewards-2023">Canon Creator Rewards Promotion microsite</a> – you'll get the HG100-TBR tripod grip and the DM-E100 stereo mic worth AU$334.</p>" data-widget-type="deal" data-render-type="editorial"> Sony A6700 (body) |</strong> <del>AU$2,399</del> <strong>AU$1,999 at CameraPro</strong></a> (save AU$400)</p>
<p>Announced earlier this year, the A6700 takes the brilliant autofocus performance of Sony's full-framers and puts it into a compact, travel-friendly body. It's a very capable 26MP hybrid, although its IBIS isn't great for video capture and there's a heavy crop if you opt for 4K 120p slo-mos. If that doesn't bother you, this is a good mid-range enthusiast-level camera.</p>" data-widget-type="deal" data-render-type="editorial"> Nikon Z fc + Z 28mm f/2.8 |</strong> <del>AU$1,949</del> <strong>AU$1,559.20 at eBay DigiDirect</strong></a> (save AU$389.80)</p>
<p>If you want a small travel camera with serious retro oomph, then we'd highly recommend the Nikon Z fc. It exudes old-world charm without compromising on performance. This two-lens kit is perfect for anyone getting a brand-new camera as it sets you up for any eventuality, offering a whole load of versatility to your camera bag. If you head to eBay right now and use the code <strong>DIGINOV23</strong> at checkout, you'll be able to save a decent AU$389.80 on the camera kit in Beige with a prime lens.</p>" data-widget-type="deal" data-render-type="editorial">
Fujifilm X-S10 (body only) |</strong> <del>AU$1,510</del> <strong>AU$1,399 at CameraPro</strong></a> (save AU$111)</p>
<p>We were really very impressed with what Fujifilm was able to do with the X-S10 when it was first announced. It quickly became one of our fave cameras, thanks to the excellent performance of its 26.1MP APS-C sensor and the built-in 6.5 stops of image stabilisation. Precise autofocus and subject tracking is also a boon. There was a AU$237 price drop during Black Friday last year at CameraPro, so we're hoping more savings are on the way soon if you can wait.</p>" data-widget-type="deal" data-render-type="editorial"> Fujifilm GFX 50S (body only)</strong> | <del>AU$9,999</del> <strong>AU$2,999 at CameraPro</strong></a><strong> </strong>(save AU$7,000)</p>
<p>The biggest barrier to entering the world of medium format photography is how expensive the cameras and lenses are. However, if you don't mind an older model, the fantastic GFX 50S is now a mid-range camera – just AU$2,999 at CameraPro! That's an absolutely fantastic price, although the listed full price is a little inflated considering it can be found for around the AU$5K mark.</p>" data-widget-type="deal" data-render-type="editorial">
Micro Four Thirds
Olympus OM-D E-M10 Mark IV (body only, silver) |</strong> <del>AU$1,099</del> <strong>AU$844.47 on Amazon</strong></a> (save AU$254.53)</p>
<p>This good-looking camera is both portable and powerful, with a 20MP MFT sensor, IBIS and a flip-down monitor. It's got a good update over its Mark III predecessor with better autofocus too. It would be a really good option for anyone looking for an entry-level camera. Plus, there's no lack of lenses, with any MFT optic from any brand fitting the body. </p>
<p>If Amazon runs out of stock, <a href=https://www.digitalcameraworld.com/au/news/"https://getprice.com.au/prodhits.aspx?refname=gplink&shopid=1202&subtag=hawk-custom-tracking&link=https%3A%2F%2Fwww.camerapro.com.au%2F9935-olympus-om-d-e-m10-mark-iv-4-body-only-silver.html%22>CameraPro also has the Silver E-M10 Mark IV for AU$849</a>.</p>" data-widget-type="deal" data-render-type="editorial"> Lenses
Canon RF 35mm f/1.8 Macro IS STM |</strong> <del>AU$749</del> <strong>AU$699 at CamerPro</strong></a> (save AU$50)</p>
<p>This might be a prime lens at its core, but with a 1:2 magnification ratio, you can use this for macro shots too. Its minimum focusing distance is a mere 6.7 inches. Built-in image stabilisation and fast aperture makes this one heck of an affordable 35mm prime for Canon's R-series cameras. This lens was down to AU$650 during Black Friday last year, so you could wait to see if it drops a little further in price later this month.</p>" data-widget-type="deal" data-render-type="editorial"> Sony FE 70-200mm f/2.8 GM OSS II |</strong> <del>AU$3,499</del> <strong>AU$3,179 at CameraPro</strong></a> (save AU$320)</p>
<p>A 70-200mm zoom lens is a pretty common addition to any photographer's kit, but if you still haven't gotten one and happen to be a Sony full-frame shooter, you might want to consider this offer. It's the updated Mark II version of the already great FE 70-200mm f/2.8 lens, so you know you're getting great glass here. Hopefully there'll be a bigger discount come Cyber Weekend, but there are no guarantees.</p>" data-widget-type="deal" data-render-type="editorial">
When will Black Friday camera deals in 2023 start?
This year, the official Black Friday sale period is from November 24 through to Monday, November 27, 2023 (Cyber Monday), and some of the best camera deals won't be available after that date. However, Black Friday camera deals in Australia start about two weeks ahead of that date, so start checking retailers around November 11.
While most camera retailers usually stick with their best offers during the three week period that includes the actual sale, some can drop the prices further during Cyber Weekend proper, so you might want to wait till November 24 to see how much you can actually save.
When is Black Friday 2023?
As we've just mentioned, Black Friday this year falls on Friday, November 24. That means Cyber Monday will fall on November 27.
With just a few weeks to go before the offers begin to flow, you have just enough time to figure out what you'd like to get – a new camera for beginners, the best instant camera perhaps, or just a lens or two.
You'll get almost an entire week of the best prices on photography gear, but don't dally as stocks may be low and you could miss out.
Where to find Black Friday camera deals
Pretty much every Aussie retailer, whether a specialist camera store or a more general tech store, will be offering great discounts during Black Friday. Many of them will even price match or try and outdo the competition, so you may get lucky pitting one retailer against the other to bag the best bargain.
Chances are you won’t need to leave your home to snag a great Black Friday offer. Most in-store discounts will be offered online by the major retailers, so all you’ll need to do is keep your credit card handy and shop from your couch.
Before that, though, we’d recommend you have your shopping list ready and figure out what your budget is. Doing some research on prices now will help you determine whether a Black Friday offer is actually worth it or not when the sale finally begins.
The below retailers are your best bet to find a great Black Friday camera deal in Australia:
Black Friday 2023: Shopping tips
Is Black Friday the best time to buy a camera?
As a general rule, Black Friday is a great time to buy a new camera, but not every deal is as good as it may seem initially – which is where we come in.
In some cases, retailers do mark up the prices of cameras and camera bundles in the run-up to Black Friday, in order to offer a seemingly bigger discount during the run of the actual event itself. However, this doesn't necessarily make them a bad buy though as, on many occasions, their prices still drop to mouth-watering record-lows. But in the grand scheme of things, the percentage saving may not be quite as large as advertised.
However, to combat these situations, we'll only highlight the actual saving of any Black Friday deal based on the camera's recent price history, and we will make sure it's genuinely good deal before placing it in this hub. This isn't necessarily the norm, and many cameras do simply drop to their lowest-ever price for a brief period over Black Friday.
How to find the best camera deals
Of course, the best Black Friday deals will be on this page as soon as they launch. We’ll bring you the top bargains from all the best retailers when the discounts start rolling in on, and before Black Friday. But there are a lot of different cameras to choose from, and it can get overwhelming at times, especially for photography beginners. We recommend making the most of our extensive camera knowledge to make sure you buy the right bit of kit for you come Black Friday.
If you're new to photography, a good grounding point is to start with our best camera for beginners guide. Once you've got a feel for which type of camera might suit your needs best, check out our separate guides on the best camera for photography, the best mirrorless camera, or the best Micro Four Thirds camera, and if you want to take advantage of the lowering prices of DSLRs, check out our best DSLR guide – we've got the latest advice on them all.
Can I get cashback on Black Friday camera deals?
Typically, most camera brands don't offer cashbacks during November. Instead, your debit or credit card company might. It's worth looking into, but you can be sure that retailers will price match if you see a lower offer on a particular product elsewhere.
Another interesting option to consider is layby. Some retailers will allow you to select your gear during Black Friday at the discounted prices, pay a small deposit and then pick it all up later when you pay the full amount. This is advantageous when something is out of stock too and you've been assured of incoming stock. DCW's APAC Managing Editor tried this way back in 2018, when she ordered a camera, two lenses (one of which was out of stock) and filters during Black Friday, but paid the full amount and picked up the entire kit only in mid-December.
